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5 11, 2015

A Diamond is Forever-“Stone” Idioms

2017-03-23T06:46:31+00:00 By |

We conclude our series on American idioms featuring or relating to the word “stone” today with the idiom, “a diamond is forever.” This phrase is most notably associated with De Beers thanks to a copywriter named Frances Gerety, who in 1947 came up with the advertising slogan "A Diamond is Forever." It has since been [...]

25 09, 2014

Accent Reduction: Food Idioms

2017-03-23T06:46:53+00:00 By |

Accent Reduction Tips Many of our clients at Accent Pros, who come in for accent reduction sessions, have advanced degrees and have excellent command of the English language. Given the evolving state of the English language; however, they may not understand informal slang and phrases that are regularly used in the workplace, and on various [...]

21 08, 2014

Accent Reduction: Money Idioms

2017-03-23T06:46:55+00:00 By |

Accent Reduction Tips Many of our clients at Accent Pros, who come in for accent reduction sessions, have advanced degrees and have excellent command of the English language. Given the evolving state of the English language; however, they may not understand informal slang and phrases that are regularly used in the workplace, and on various [...]

3 03, 2014

Learn to Speak English:Accents in Advertising part 4

2017-03-23T06:47:07+00:00 By |

Learn to speak English: How particular accents can lead to typecasting When Hollywood producers and casting directors are looking to fill a role, they aren't necessarily looking for a specific actor. Rather they are looking for actors and actresses who are best able to communicate what is written on the page to the audience, while [...]

13 02, 2014

Learn to Speak English: Accents in Advertising part 3

2017-03-23T06:47:08+00:00 By |

Learn to Speak English: How are accents being used in advertising? In the world of advertising, agencies always looking for the next big thing that will convince audiences to part with their hard earned money. As we have discussed in the previous installments of our learn to speak English, accents in advertising series. Cartoon and [...]

29 11, 2013

Learn to Speak English: Accents in Advertising Part 1

2017-03-28T05:26:14+00:00 By |

Learn to Speak English: Why Accents Sell Products A recent trend in advertising that is gaining momentum is the use of cartoon and CGI characters to sell various products. Research has shown animal characters connect more with audiences than a human spokesperson, acting as a kind of intermediary between the company and customer. Early examples [...]

14 06, 2013

American Dialect: Pop vs. Soda vs. Coke

2017-03-23T06:47:16+00:00 By |

American Dialect The long awaited dispute of what is the ‘right’ way to say a sweetened carbonated beverage is in, finally. Could it be soda, pop, or coke? And the answer,according to one graduate student's American dialect research is: All of the above! That is, depending on where you are in America-due to one's American [...]

3 12, 2012

The Untold Story of the Geico Gecko’s Brooklyn Bridge Commercial Shoot

2017-03-23T06:47:20+00:00 By |

Recently Accent Pros brought you the story of the Geico gecko's experiences during a stay in Chicago.  In NYC, the gecko was nearly hit by a cyclist during a Brooklyn Bridge commercial shoot for Geico's "The Gecko's Journey" series. Below you will find the transcript of our interview with the gecko as he answered our [...]

3 07, 2012

What is the Language of Science and Global Commerce?

2017-03-23T06:47:23+00:00 By |

There are thousands of languages spoken throughout the world. Of course, individuals use these languages for communication, entertainment, reading and writing purposes involving a variety of subjects. Today, some of the most important fields are science, commerce (business), aviation, and the internet. Each one requires ongoing communication, clarity, and precision when sharing information. Because science [...]