Words in the Workplace

29 11, 2013

Learn to Speak English: Accents in Advertising Part 1

2017-03-28T05:26:14-05:00By John Atchley|

Learn to Speak English: Why Accents Sell Products A recent trend in advertising that is gaining momentum is the use of cartoon and CGI characters to sell various products. Research has shown animal characters connect more with audiences than a human spokesperson, acting as a kind of intermediary between the company and customer. Early examples [...]

2 11, 2013

Learning the American Accent: Words in the Workplace Part 1

2017-03-28T05:54:44-05:00By John Atchley|

The vast majority of clients we work with say the area they are least confident with when speaking, is in the workplace. Many find it hard to communicate with their colleagues, or they are uncomfortable when their colleagues ask them about their accent (Where are you from? You don’t sound like you’re from around here, [...]